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Asics is a Japanese athletic equipment company founded by Kihachiro Onitsuka in Kobe. The initials stand for `Anima Sana In Corpore Sano`, a Latin quote that means healthy soul in a healthy body. At the beginning Asics produced mostly basketball sportswear but now provides equipment of a great quality for a huge variety of sports: football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. The Asics running shoes have also been ranked among the top performance footwear in the market!